Sometimes in the blur of life it’s easy to forget that everything has a beginning, a middle, and an end – a lifecycle. Everything. The blur comes from complexity: overlapping lifecycles drive competing priorities and no one’s resources are infinite. You need a plan and some tactics to help you cut through and focus.
Whether you’re dealing with a new, reworked, or sunsetting product, having the right content strategy can help to drive a solid debut, a welcome return, or a polished hand-off for your internal partners and external customers.
Service Areas
Product Enablement and Engagement
Content, like the product or service it is supporting, evolves over time. It needs to build bridges across technical capabilities, customer enablement, and the delivery of value to customers – usually at the same time across different lifecycles and stages. I work directly with your product management, marketing, and partner teams to:
- Identify and define content priorities
- Create production roadmaps congruent with engineering schedule, marketing rhythms, and customer lifecycle.
- Manage the production and publication of content for all available media types.
Process Design and Delivery
Managing the content lifecycle is how you signal to your customers that your content is accurate and tended. Content should evolve with the product while serving your customers at every stage of engagement. Building processes that can evolve with your content and its needs can help keep costs low and drive coherence across all your channels. I work directly with your product managers, marketing, and partner teams to:
- Determine your MVP for content sets
- Build meaningful reporting for stakeholders
- Determine when to add new media and channels
- Build processes for weeding, archival, and retirement
Execution of these services can be booked on either a project or program basis. Scope of work will determine pricing. Please fill out the contact form to get the ball rolling.
While you wait for me to respond, check out some of my blog posts on content strategy.