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Stanley Park Totems in Vancouver, BC
I Got It! A statue by Frank C. Gaylord, II in Toledo, OH, at the Mudhens stadium

Live Events Are Important for All of Us

I have heard all the negative things about events. Some of the criticism is valid but not all the fault lies with the event A lot of the blame belongs…

Sun shining on path, on Hertz trail on the southeast end of Whatcom Lake in Washington state.

So, you say you’re data driven

I’m a big fan of data and exploratory data analysis (EDA). I find it helpful to understand the data that is being responsibly collected and analyzed before making decisions that…

Bellingham, Washington - a shot from the water including the old town hall and the acid ball.

Does Everyone Need Content Strategy?

As someone who sells content strategy services, you might expect my answer to always be “yes.” However, that’s not necessarily the case. If you’re a fly-by-night operator with no reputation…